Projects

Cuddeback

The following are descriptions of the major projects done for Non-Typical, Inc.'s Cuddeback trail cameras.

Cuddeback Style Redesign

The Cuddeback redesign project began with the need to solidify a consistent look for the company. To stand out in a field dictated by cutting edge technology, I developed a style that favored bold electric blues as the major color scheme, and emphasized clean, minimalist design to give a complicated technology the allure of simplicity for the end user.

Cuddeback Website Redesign

To go along with the new brand identity, I was tasked with taking new photos of the latest generation of products. These photos would retain the brand's spirit of concise clarity, and were to be used across multiple channels so that all images of the products were standardized.

Product Photography

The original Cuddeback website was an ugly and overcomplicated maze of information. My goal in redesigning the site was to streamline the entire user experience, condensing pages of descriptions into clear, illustrative banners, thus putting the company's industry advantages front and center, and guiding the user naturally toward the product they need.

PCMCU Website Redesign

The final piece of the Membership Expansion Project at PCMCU was the website redesign. Based on research about what members used the site for most, I created a detailed User Experience outline, complete with brand style benchmarks and navigation tools.

Membership Expansion Project

With the arrival of a new credit union president, an initiative was presented to expand the field of membership to more of Northeast Wisconsin. This presented the opportunity to present PCMCU to a brand new audience. I created a new logo, new color scheme, and a totally revitalized brand identity, built from the ground up based on the tagline "People Caring More".

PCM Credit Union

The following are descriptions of the major projects done for PCM Credit Union.

Because of my experience writing, shooting, and editing social media videos for PCMCU, I was given the opportunity to write and direct a series of brand awareness videos, introducing PCMCU to new audiences. These videos focused on highlighting PCMCU's unique structure and benefits for potential members.

Awareness Videos

Green Bay Booyah

The following are descriptions of the major projects done for The Green Bay Booyah's inaugural season.

Stadium Displays

Before the 2019 season began, I was responsible for designing all the in-stadium displays such as player cards, ticket maps, concession menus, and broadcast graphics.

Streaming Video Ads

In order to promote upcoming events and generate enthusiasm for the rebranded team, the Booyah commissioned me to direct a series of TV spots, which aired on the Northwoods League Broadcast Network.

Game Broadcasts

In addition to my position as graphic designer, I also served as broadcast director for all home games. I was responsible for camera coverage, real-time switching, replays, and graphics.